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To overcome the mediation of computer hardware, interactors effectively transform the computer into something that more closely ‘resembles’ a person.We’ve already noticed this behavior at our desks, when the computer freezes and we shout at it.In the meantime (or anytime), we’d like to hear your thoughts on the first 30 days of the blog (use the comments feature or email us: lancecj at gmail dot com OR wiebe.joanna at gmail dot com).We’d Let’s continue yesterday’s “30 Ways to Persuade” post with the remaining 15 ‘ways’. Free software download, followed by an email request to rate your software 5 stars, if they like it. Ask for Favours: Without giving anything, ask users to do a favour for you, with the favour element clearly highlighted.No, you shouldn’t eliminate all fonts on your site and hire some poor chap to come in and handwrite all your copy. 🙂 But you can follow the lead of some websites that are managing to find a balance between precise, readable fonts and short, quick, personal-feeling notes. 🙂 Interactivity is the action that takes place between users, as [ostensibly] humans, and the computer.If you’re not keen on using handwriting on your site (‘cos, say, your brand managers have a stranglehold on the fonts you can use), using a variety of fonts can also replicate the sense of ‘scattered’ personal writing. At its most exaggerated, interactivity on the Web is, like, World of Warcraft, where you’re playing a game “with” the computer… Girl With Confetti — Image by © Sean Justice/Corbis " data-medium-file="https://persuasiveweb.files.wordpress.com/2009/06/party.jpg?(It’s like watching a movie – when the screen starts to disappear, and your emotions engage magically enough to make you believe you’re in the activity.Or reading a book, and feeling so engrossed that the scratchy paper pages disappear.) How? Like, for example, ever noticed how, when you write something by hand, the letters are imperfect?

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Remove cues that suggest coldness and perfection, and opt for a little bit of fun and personality to encourage users to open themselves up to the suggestions (i.e., marketing messages) of your website. 🙂 Interactivity’s most common form is a link on a page… The more you get people to interact with your site, the more interactive it is. It has, however – in all honesty – been proven to improve impressions of politicians on their websites. We know that, to persuade someone, it’s good to get them nodding with you. w=300&h=300" alt="42-16988161" width="300" height="300" srcset="https://persuasiveweb.files.wordpress.com/2009/06/party.jpg? w=300&h=300 300w, https://persuasiveweb.files.wordpress.com/2009/06/party.jpg? w=150&h=150 150w, https://persuasiveweb.files.wordpress.com/2009/06/400w" sizes="(max-width: 300px) 100vw, 300px" / June 30th, 2009. The 30 Days of Persuasion has come to a close, but we’re not going anywhere.The messages on the screen are the words your salesperson says.The images on the site are the framed photos on the wall of the store.We’re not formally trained in social psychology (i.e., the foundation for much of what we cover here), so we’re relying on the research of experts to form our own thoughts on how the principles can be applied online.

To be fair, however, Joanna is completing a graduate thesis on persuasive information design, a component of which is her own research project.

A classic marketing strategy is to engage your customer emotionally to get them to buy.